1. Open risk taker
“Don’t listen to those who say ‘you taking too big a chance.’ Michelangelo would have painted the Sistine floor, and it would surely be rubbed out by today. Most important, don’t listen when the little voice of fear inside you rears its ugly head and says ‘they all smarter than you out there. They’re more talented, they’re taller, blonder, prettier, luckier, and they have connections.” I firmly believe that if you follow a path that interests you, not to the exclusion of love, sensitivity, and cooperation with others, but with the strength of conviction that you can move others by your own efforts—and do not make success or failure the criteria by which you live—the chances are you’ll be a person worthy of your own respects.”
–Neil Simon-
“You have to leave the city of your comfort and go into the
wilderness of your intuition.You can’t get there by bus, only by hard work and
risk and by not quite knowing what you’re doing. What you’ll discover will be
wonderful. What you’ll discover will be yourself.”
–Alan Alda-
“You must accept that you might fail; then, if you do your best and
still don’t win, at least you can be satisfied that you’ve tried. If you don’t
accept failure as a possibility, you don’t set high goals, you don’t branch
out, you don’t try, you don’t take the risk.”
–Rosalynn Carter-
Example:
NAME: TONY FERNANDES
COMPANY:
AIRASIA AIRLINES
The risk is the possibilities that something bad or unpleasant may happen in the future. But as an entrepreneur, he or she must dare to take a risk. This is because who are afraid to take risk may lose some opportunity to success. Therefore, risk-taking is a very important part in the entrepreneurial life. Someone who wants to be a success entrepreneur must be brave and willing to take the risk when making a decision. We can see that Tony Fernandes is an open risk taker.
Tony Fernandes is the co-founder of AirAsia Airline,
which is a budget no fills airline, with a slogan “Now Everyone Can Fly”. Tony
Fernandes was born in Kuala Lumpur on 30 April 1964. After he graduated his
study, he had a fixed high salary paid. But, Tony was a person who had an
appetite for taking risk. He was willing to leave his work and moved into the
uncertain world of airline industry due to pursuing his childhood dream.
Tony want to open a discount carrier in his home country, Malaysia, but he could not get a license. Therefore, he decided to purchase AirAsia, which a near-bankrupt, stated-owned company with two jets and US$ 11 million in debt. He mortgaged his house and used his personal saving to acquire AirAsia. At that time, most lenders and industry analysts thought that he will fail and could be worse. Nevertheless, Tony did not shrink from this. This is because he think that “anything is possible”.
Tony proved that he was correct and the critics who said he will fail were wrong. AirAsia succeeded. In his lead, AirAsia miraculously broke even. He turned it into a profitable airline within two years. He reforming the airline as a short-haul low cast carrier, similar to those operating in foreign airlines. This makes AirAsia expanded quickly and now has steadily posted solid profit. Nowadays, AirAsia flies to over 20 countries around the world.
Tony Fernandes showed that if someone want to succeed, he or she must dare to take risk and try new thing. We must be confident when doing something, and must believe that nothing is impossible.
2. Observant
“Whether you're trying to learn in hockey or trying to learn in life, I've always tried to be observant and tried to learn more, tried to evolve, whether it's as a hockey player or as a person. With each year, I try to do that.”
- Sidney Crosby-
“I listened very, very carefully to the world around me
to pick up the signals of when trouble was coming. Not that I could stop it.
But it made me observant. That was helpful when I became a lawyer, because I
knew how to read people's signals.”
-Sonia Sotomayor-
Example :
NAME: TAN SRI MOKHZANI MAHATHIR
COMPANY:
SAPURA KENCANA PETROLEUM
Being observant of your surroundings is one way to unleash your inner creativity. Each time you ask questions, the creative juices begin to flow. You don’t necessarily have to be an expert in a specific industry in order to come across a disruptive solution to an age-old problem. After you validate your solution in the pre-existing market, you should learn as much as possible about its respective industry. Learning its history and observing trends is key to ensure your solution remains relevant.
One of the qualities that should be possessed by an individual entrepreneur is observant. Observant is the instinctive nature of human beings from birth. Observant is one of the defense mechanisms of human life. From this sense human beings have the tendency to identify the unknown before this. The entrepreneurs who demonstrate observant is Tan Sri Mokhzani Mahathir, who is 52 years old Malaysian, was appointed to the Board of Sapura Kencana Petroleum on December 9, 2011 as Executive Director and Vice Chairman. He is also a member of the Remuneration Committee Sapura Kencana Petroleum.
Tan Sri Mokhzani already begun to show interest in the petroleum sector since his childhood. His spirit and interest in this sector shown when he resumed his studies and successfully completed his degree in Bachelor of Science in Petroleum Engineering at the University of Tulsa, Oklahoma, U.S.A. So through the educational background of the leaders of entrepreneurs, has clearly indicated that he was skilled and had a deep interest in the field petroleum. He also received full support by all members of the family.
After successfully completing his education, Tan Sri Mokhzani started his career in petroleum.The experience acquired during his career in the petroleum field lead him to establish a company and work by himself. He established an investment company called Kencana Capital SdnBhd dealing in the field of Oil and Gas service provider, IT, automotive and property. Because he is an observant so it made him feel that he should make a further investigation to develop a business. He took several steps to improve his own company by making observation from his competitors.
He was appointed to the Board of SapuraKencana Petroleum on as Executive Director and Vice Chairman. He was also appointed a member of the Remuneration Committee Sapura Kencana Petroleum. He also served as Chairman of the Selection Committee and the Remuneration Committee Petroleum.Tan Sri KencanaMokhzani started his career in 1987 as a wellsite operations engineer with Sarawak Shell Berhad, offshore Sarawak work on tender assisted drilling rig. He resigned in 1989 to pursue business opportunities in Kuala Lumpur. By investing in Tongkah Holdings Berhad (listed on the Kuala Lumpur Stock Exchange at the time), he started a new step in the manufacture of components, the healthcare sector oil and gas, and financial. He held the position of Group Chief Executive Officer of Pantai Holdings Berhad (health care) and Group Chief Executive Tongkah Holdings Berhad (oil and gas, finance). Training sales in 2001 saw him release all positions and equity in these companies. He founded Kencana Capital SdnBhd( "Kencana Capital") as an investment holding company in the same year.
In conclusion, in making a name as a successful entrepreneur that we should have the effort to make an observant and want to learn something new is very important in bringing an entrepreneur become successful. One of the words has always been holding to figure this entrepreneur is 'if you are lazy to take out, then you will be left behind and will never advance'. Tan Sri Mokhzani a fair individual who made an icon by young people who want to start business and determined to become an entrepreneur who is able to make a name on the international stage.
3. Open
Culture
“An approachable and authentic CEO is essential to fostering a high-performance, open communications culture (Scott Weiss).”
“Open culture is a concept according to which knowledge
should be spread freely and its growth should come from capabilities and
enhance already existing works on the basis of sharing and collaboration and is
not bound by the rules of the legal protection of intellectual property. All
citizens should have equal access to information in a context of globalization
while in an entrepreneurial view open culture are work is more than a job, it
is a lifestyle. Employees are more like a team than in most companies, and in
some cases, they are even like a family.”
Example:
NAME: TAN SRI SYED MOKHTAR
COMPANY: YAYASAN AL-BUKHARY
Tan Sri Syed Mokhtar Al-Bukhary is one example of an open culture entrepreneur. Tan Sri Syed Mokhtar Al-Bukhary was born in Alor Star, Kedah on 1951. In Malaysia, Tan Sri Syed Mokhtar Al-Bukhary is one of the businessmen and entrepreneur who are the richest. In 1970, Tan Sri Syed Mokhtar Al-Bukhary started his business in selling meat. After two years later, he had obtained a permit for the four trucks of class A. MARA had lend to Tan Sri Syed Mohtar Al-Bukhary with a loan of RM110 000 and he had started his business in selling rice and also buying two more trucks. In 1975, he applied for trading license rice from Bernas and establishes Shah Company. Besides that, Tan Sri Syed Mokhtar has set up a special corparation which is Yayasan Al-Bukhary and this special corporation is implemented to support the development of Islamic art and culture, promoting understanding between civilizations and help the poor people.
In Perak and Kedah, Tan Sri Syed Mokhtar did a lot of charity work and welfare and this totally show the traits of entrepreneurship that exists on Tan Sri Syed Mokhtar. He will thinking about the welfare of the society first before he made any important decisions in business especially for the native. He also helps the society in giving assistance to the public with regard to the mosques and sponsoring tuition classes for the Malay students. Other than that, he will gave sponsorship to send Muslim people who cannot afford to go for Haji every years and he also had gave a contribution of RM1 million for tsunami fund.
To support the effort of the culture and Islamic art, Tan Sri Syed Mokhtar has donating millions Ringgit Malaysia every year to welfare projects and help the poor people under the Yayasan Al-Bukhary. The example of donation that he given in Malaysian for society are open Al-Bukhary’s tuition to poor students at all states, build ‘MuziumKesenian Islam’ and ‘Institut Al-Quran, Kuala Lumpur’ and others. Besides helping people in Malaysia, he also had given many contributions in the international world. For example, donate money and food for earthquake victims in Sichuan, China, ‘Program Anak-anakYatim Al-Bukhary’ in Indonesia, modify Cantray House, South Africa and others.
4. Outcome
Oriented
“Outcome oriented is also referring to individual or organization who are seek to achieve clearly defined goals. This individual or organization and their grantees will implement strategies based on evidence to achieve their objectives. They also will monitor progress toward outcomes and assess their success in achieving them in order to make appropriate correct decision.”
“Outcome oriented is synonymous with result oriented,
strategic and effective. Nicholls (1989), in his theory, individual who is
oriented are less concerned with improvement and effort but they defines
success by normative terms, meaning, when they out perform their competitors.
Besides, Nicholls hypothesized that individual that have outcome orientations
would decrease persistence, effort, performance, delight or gratification, and
individuals would try hard to avoid risk, all of which would decrease
motivation when they has a low capacity for their activity.”
Example:
NAME: DONALD JOHN TRUMP
COMPANY: THE TRUMP ORGANIZATION
The example of entrepreneur that has this outcome oriented entrepreneurship is Donald John Trump. Beside be a businessman, he is also an author, American TV personality and a politician person. He had been awarded as real estate model because of his achievement in received many big awards in business world.
Although Donald Trump does not have knowledge in property, he had listed 10 top lands that he really wanted to buy although he just newly graduated from his collage and he also will always make sure that ‘Plaza Hotel” will always be on his top list. After that, he will make an effort to achieve what he really wanted in his own life. This is because his objective in life is to make sure that he always wins because this winning will make the move to the next battle.
Donald Trump decisions to make a career in a property development are influenced by his own father. He also trying hard to achieved his own objective in life and this has been proved when he had held a good position as a President. All of his achievement is because he always trusts to himself and he always set and has a clear objective to achieve what he always wanted in his life.
5. Team oriented
"Teamwork is the ability to work together toward
a common vision. The ability to direct individual accomplishments toward
organizational objectives. It is the fuel that allows common people to attain
uncommon results."
( Andrew Carnegie)
"The
strength of the team is each individual member…the strength of each member is
the team".
( Chicago Bulls)
Example :
NAME: STEVE JOBS AND STEVE MOZNIAK
COMPANY: APPLE
Steve Jobs and Steve Wozniak is one of the example that apply team oriented to make their business success and famous like nowadays. Every people in the world know about their product and technology that they were used in their products. They also try to produce a new product that the other company never used or do that. To make their mission become realistic, they apply the teamwork which is one of the key to make every people success in whatever they are doing such as in entrepreneur field.
Steve Jobs or his real name is Steven Paul Jobs was born in San Francisco, California on 24 February 1955. He grew up at Mountain View, California. While, Stephen Gary Wozniak or Steve Wozniak was born in San Jose, California, on 11 August 1950. Wozniak do the partnership with his friend, Steve Jobs. After they build that company, Wozniak invented the Apple I computer. He is a very innovative person and also well known as the best American Computer scientist. He is one of the founders of Apple and the inventor of the Apple II computer.Apple's revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology. Apple I was build without any funding at all but they earned around $774,000 of the selling. After that, in 1977, the Apple II followed and ended in 1993 by selling over than 6 million units.Then, the company's sales increased by 700 percent to $139 million in 1980. Apple Computer became a publicly traded company, with a market value of $1.2 billion by the end of its very first day of trading. Besides, another Apple computer will create, using the same WIMP (Windows, Icons, Menus, Pointer) interface concept was launched in 1984.
In 1996, Apple bought NeXT and Jobs returned to Apple, becoming its CEO. With the help of British-born industrial designer Jonathan Ive, Jobs brought his own aesthetic philosophy back to the ailing company and began to turn its fortunes around with the release of the iMac in 1998. The company's MP3 player, the iPod, followed in 2001, with the iPhone launching in 2007 and the iPad in 2010. The company's software music player, iTunes, evolved into an online music (and eventually also movie and software application) store, helping to popularize the idea of "legally" downloading entertainment content. Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of which have dictated the evolution of modern technology. After Apple releases a new product, competitors scramble to produce comparable technologies. Apple's quarterly reports improved significantly in 2007: Stocks were worth $199.99 a share and the company boasted a staggering $1.58 billion profit, an $18 billion surplus in the bank and zero debt.
In 2008, iTunes became the second-biggest music retailer in America—second only to Walmart, fueled by iTunes and iPod sales. Apple has also been ranked No. 1 on Fortune magazine's list of "America's Most Admired Companies," as well as No. 1 among Fortune 500 companies for returns to shareholders.
In 2003, Jobs was diagnosed with pancreatic cancer and underwent surgery in 2004. Despite the success of this operation he became increasingly ill and received a liver transplant in 2009. He returned to work after a six month break but eventually resigned his position in August 2011 after another period of medical leave which began in January 2011. He died on 5 October 2011.
They are amazed teamwork that always come out with a new product of their company for our sake and in our daily life.
6. Proactive
“When I first started, my father wouldn’t let me make a shoe. Instead, he said: ‘Sit and watch, sit and watch.’ For months and months, I did that.” Quates.
“Proactive is someone who takes an active role in dealing with something
before it needs to be taken careof. Proactive is also define as controlling a
situation by making things happen or by preparing for possible future
problems.”
Example
:
NAME: JIMMY CHOO
COMPANY:
SHOES DESIGNER
Jimmy Choo Yeang Keat or Jimmy Choo a famous fashion designer born in Penang, Malaysia in 1961. Jimmy Choo used the craftsmanship he learned from his father that also a cobbler, to create some of the most coveted shoes in the world. Choo made his way to England in the early 1980s to study at the Cord wainers Technical College in Hackney, where he graduated with honors in 1983.
After he graduated, he choosing to remain in England and make a move with try to open his first shop in Hackney in 1986 in an old hospital building. It didn't take a long time for Choo's reputation to build. Within two years of opening his shop, Choo's shoes were featured in an eight-page spread in Vogue magazine and make him famous to the celebrity world, in particular Princess Diana, who donned Choo's footwear seemingly everywhere she went.
But it was his
relationship with Vogue that would prove to be instrumental in the rise of the
Jimmy Choo brand. Despite the rise of his popularity, Choo was still a small
operation, making just 20 hand-made pairs shoes a week. But Tamara Yeardye
Mellon, an accessories editor at Vogue, who often hired Choo to make shoes for
fashion shoots, sensed a larger market for Choo's creations. She approached the
shoemaker about partnering to create a line of ready-to-wear footwear.
Choo and Mellon quickly grew the business, keeping the focus on creating high-end footwear, but no longer relying on the idea that every single pair had to be made by Choo himself. They make a contract with Italian factories and opened their first boutique shop in London.By the late 1990s, Choo had stores in Los Angeles and New York and lineup of adoring Hollywood celebrities that included Julia Roberts and Renee Zellweger.
By this century, the Choo’s name was a global brand, with high-end retail clients that included Harrods and Saks Fifth Avenue carrying Choo footwear. Now, the Choo brand not only on shoes only but he expanded to handbags and other accessories.
But in the background, all was not well. Choo and Mellon were at odds about the direction of their company. In what would become one of the more fascinating rifts in the fashion industry, Choo didn't think bigger was better. He questioned the quality of the shoes the company was making, and seemed to long for the days when he was back at his shop in Hackney making a small number of pieces of footwear for specific clients.
In 2001, Choo sold his half of the company to Robert Bensoussan of Equinox Luxury Holdings for $30 million.
Today, Jimmy Choo has returned to his roots at a small shop he opened in London, which serves as the headquarters for the exclusive Jimmy Choo Couture line. It's here that Choo crafts a small number of pairs of shoes each week and trains a select group of students on how to make high-end footwear.
For Choo, a devout Buddhist, education has become a central part of his life. In recent years he has become an Ambassador for Footwear Education at the London College of Fashion and spokesperson for the British Council in its efforts to reach out to foreign students. Choo is also a recipient of the O.B.E. (Most Excellent Order of the British Empire).
After we see his
personal life and the archievement, we know that he’s so proactive and have a
big dreams to success in everything that his doing until become the famous
designer of shoes.
7. Networking
“Network is a large system that consist of many similar parts and have be connect together to allow movement or communication between or along the parts, or between the parts and a control centre.”
“The
process of developing and using your contacts to increase your business,
enhance your knowledge, expand your sphere of influence or serve your
community.” Ivan Misner.”
“A
network is a group of two or more computer systems are linked together.”
Vangie
Beal”
Example:
NAME: DATO' SITI NURHALIZA BINTI TARUDDIN
COMPANY: SIMPLYSITI SDN BHD
Networking is one of the business for an entrepreneur who has an important function in achieving success in business. Entrepreneurs who have a good network both in terms of both internal and external users will provide many advantages to entrepreneurs in the business are doing well. In addition, for entrepreneurs who have a good relationship will make it easier for them to get the support and cooperation of the circle of their networks. Thus, every entrepreneur needs to build a good network skills because it will be a catalyst for the achievement of a goal or objective of the business is done.
For example, Dato' Siti Nurhaliza binti Tarudin is an entrepreneur who has been listed as one of 10 successful entrepreneurs in Malaysia. Her name was listed as the 3rd richest women in Malaysia. This is because the success of Dato' Siti in the manufacture of cosmetics and skin care products are named SimplySiti and they have received an overwhelming response from users especially from fans Dato' Siti whether in Malaysia or abroad, such as Singapore, Brunei and Indonesia. To facilitate product SimplySiti entering the external market countries, Dato 'Siti has made a great investment in producing beauty products with high quality and product brands SimplySiti famous is SimplySiti Acne Solution, SimplySiti C Bright, Cream SimplySiti 5 and also SimplySiti New Age.
For the best product, Dato' Siti has used the services of scientists who came from Korea, which is famous for the manufacture of cosmetics and skin care are successful in the world and bringing them to Malaysia to study the weather and the environment to identify problems that are often faced by women in Malaysia. The materials used in the product SimplySiti natural materials such as leaves of Prunella vulgaris extract this leaves can treat wounds and skin problems and product SimplySiti has also been named as "The Best Halal Product" in cosmetics by the Halal Journal Magazine.
As a No.1 singer and an icon in Malaysia, Dato’ Siti also had offers to become an ambassador for the cosmetics world famous such as Pantene and Maybelline. With this experience Dato’ Siti products which is SimplySiti can easier enter the market in the cosmetics industry. On this day, more than 200 chain pharmacies nationwide Watson and Jusco are already marketing products SimplySiti. Furthermore, Dato' Siti also have a partner who is also her husband also have a lot of experience in running a business and a little help in the success of her product.
In conclusion, due to Dato’ Siti Nurhaliza has a large network and has caused extensive sales and acceptance of products SimplySiti very encouraging even though the product is marketed.
8.
Visionary
“Good business leaders
create a vision, articulate the vision, passionately own the vision, and
relentlessly drive it to completion.” -Jack Weich-
“If you are working on something exciting that you are
really care about, you don’t have to be pushed. The vision pulls you.” - Steve
Jobs-
“ To succeed in business you need to make others see your
vision.” – John Henry Patterson
Example:
NAME: TAN SRI DATO’ SIEW
COMPANY:
SIEW HONDA BONN
Tan Sri Dato 'Siew if Leon is the owner of the Honda motorcycle brand in Malaysia in the 1980s, where were only 10 motorcycles on the road on that time. Seven of them were Siew Honda Bonn. Tan Sri is a illiterate person. Although he cannot writing or reading, but Tan Sri’s memory is a very good.He often relies on his memory and precise in making a decision. In addition, he is also a visionary person who always think forwards and be able to anticipate and prepared for the unexpected becoming matters.
As a successful entrepreneur, Tan Sri had been seen as a person who has high vision for the company he was set up to bring Honda motorcycles in Malaysia. This can be seen from the construction of the first motorcycle factory in Malaysia Assembly Plant, which is owned by Boon Siew Boon Siew Sdn Bhd in Mak Mandin Industrial Estate, Penang. Through the construction of this plant in 1969, Honda motorcycle is no longer installed in Japan but it is installed in Malaysia. It is because they want to save the budget for sales and installation. So that, they can minimize the cost for production.
Boon Siew Sdn Bhd was introduced several new models of Honda motorcycles began in 1971, which is Honda model S90Z. Today, we can see a various types of Honda motorcycle in the market. A high-minded attitude is a key of what can drives Tan Sri Loh Boon Siew to continue to succeed in the field of motoring. Tan Sri is the one of entrepreneurs that have the ability to look forward.
Even
though he is illiterate and do not have a
high academic background, this does not mean he cannot be a successful. He is a
very lucky because he was gifted with a
powerful memory. So Tan Sri managed to manipulate the memory of his ability to
be a successful.
This is the evidence of the success of Tan Sri to affect Japan's Honda Motor Limited appointed him as the sole distributor of Honda motorcycles in Malaysia
This is the evidence of the success of Tan Sri to affect Japan's Honda Motor Limited appointed him as the sole distributor of Honda motorcycles in Malaysia
His ability to influence the management of Honda Motor Limited Japan is seen as a great success for the people of Malaysia. It is because not easy to influence the management of Honda Japan let alone to bring their products to a countries that have been colonized by the Japanese. Moreover, the negative perception of Malaysian people who do not want to buy a product that had been made by the country that once had colonized in Malaysia actually is a great challenge for him to sell it. Finally, he managed sales the product in Malaysia which have been reaching over 2 million units.
9.
Failure
is an option
“ Failure is an option here. If things are not failing. You are not innovating enough” –Elon Musk-
“Success is not final, failure is not fatal. It is the
courage to continue that counts”
–Winston Churchill-
“Failure is simply the opportunity to begin again, this
time more intelligently”
-Henry Ford-
“Success is the ability to go from one failure to another
with no loss of enthusiasm”
–Winston Churchill-
Example
:
NAME: DATO’ SHUKRI ALIFF
COMPANY:
ALIFF HERBS MANUFACTURING SDN BHD
Dato’ Shukri Aliff was the third child of eight siblings to the founder of the Sendayu Tinggi. He was born on 3 April 1987 in Felda Kechau, Kuala Lipis, Pahang and raised by his grandmother in Sabak Bernam, Selangor. D’ Herbs has opened a factory named Aliff Herbs Manufacturing Sdn Bhd in which the plant has been devoted to manufacturing health and beauty products. D' Herbs has also released a range of products. He also has used the tagline 'terlajak laris' and has been well known by the consumers and society impressive.
Dato’ Aliff Shukri believes that if he want to start a business, he must start from zero. Even though he is a son of the founder of Sendayu Tinggi, Rozita Ibrahim, he thought that this is not a ticket to his successful in business.
Every weekend, he will make a workshop of beauty and health in the workplace, whether for a private or government company. After persistent selling products of various brands, he began to feel better for him to sell his own products.
Dato’ Aliff Shukri make the wrong decision when he tried to make a bank loans. Unfortunately, it was rejected by the bank employee. But he did not give up and he took another initiatives. After that, he found a partner and told them that he wanted to create a brand and want to share it together. His partners was interested and confident in his authority to create a brand.
When he tried to make a loan from the bank, he was rebuffed by the bank because they said he was still raw in the business and has no guarantor. He need the land and assets to make a loans. At that moment, he could only cry. Not least in that, there are relatives who said 'you will not be successful, just because SPM and not get into university. These words gave him a burning passion to prove to them all that he can be a successful person. Finally, he proved that fail once does not mean failure forever.
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